For fans of the legendary treatise on enterprise technology marketing.

Geoffrey is a partner at Mohr Davidow these days and gave an interesting SVASE presentation at Microsoft’s campus on February 28, 2008 – very well-attended. He is working on a new book…guess what the names is?

🙂

In a Web 2.0-crowdsourcing-kind-of-genuflection, Geoffrey asked for feedback from attendees. Here are some thoughts albeit late that I’m repurposing from an email sent to Geoffrey.

• There is less of a difference in the Web 1.0 vs. 2.0 split than it appears. Having been on both B-C and B-B sides of the world – both are subject to essentially viral/memetic considerations at the chasm point.
• In Geoffrey Moore’s 1.0 model he called it, “Bowling Pins/Tornado”…Isn’t this really the same social phenomenon of the so-called “tipping point” of Malcom Gladwell?
• True enough that market participant motivation is not exactly the same, but there is a finite set of human behaviors that still motivate purchase decisions: greed, fear, ego, etc…

Presentation Powerpoint.

An edited MP3 of the talk for online media/technology folks.