Recent Privacy & Targeting Coverage

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New posts are brewing, in the meantime here is a repost of the OPA’s roundup.

  • Consumers Are Getting Savvier About Behavioral Targeting  (paidContent)

  • Behavioral Targeting On Rise Regardless Of Pushback (MediaPost)

  • Consumers to Behavioral Advertisers: We Know You’re There (eMarketer)

  • Trends in Behavioral and Contextual-based Advertising shows consumers accepting of targeted advertising (Parks Associates release)

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