Tip of the Spear Blog

Not everything that counts can be counted, and not everything that can be counted counts – William Bruce Cameron

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Tip of The Spear Blog features periodic posts from Domenico Tassone. Domenico is a digital advertising/data science executive and occasional adjunct marketing professor. He was awarded for his 1993 employee suggestion that drugstore chain Walgreen's get online. Around that time, he launched Planet StarChild a multi-media online catalog of indie musical artists: initially via interactive voicemail system, then within a dial-up Bulletin Board Service and finally as a Web site.

In 1994, he co-founded Streams Online Media Development, one of the first digital marketing agencies in the US. The boutique firm worked with major brands and small businesses alike. Streams pioneered interactive branding with The Amazing Virtual Subway game, innovated Web analytics with Lilypad and developed early social marketing with the viral Piercing Mildred multi-player game.

Tip of the Spear refers to the chaotic, dynamic and opportune nexus that is digital advertising: a turbulent place - not for the faint of heart.

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