Today, many businesses are tracking and programmatically targeting website interactions through cookies and other pixels across the web. However, with the new GDPR regulations in the EU , people have become even more sensitive to how their data and web activity is being used by 3rd parties. Enter Intelligent Tracking Preventions (ITP), created by Apple’s WebKit, that effectively limits 3rd party browser cookies from specific websites without users explicitly enabling it.
As practitioners in the field of web analytics, one of our greatest aims is to avoid losing the integrity of the data we are collecting that drives measurement and optimization. With the release of ITP 2.2 earlier this year, 3rd party cookies expire in 24 hours. Mozilla and even Google are considering similar moves to limit 3rd party tracking cookies. Join the DAA Chicago Chapter as our panel of experts cover:
- How does ITP work?
- What does the new version ITP mean to you?
- Are there any actions you should immediately take to update your web analytics?
Drinks and Pot Belly sandwiches will be provided!
Speakers:
Prunil Patel, Measurement Lead at Google Prunil has over 7 years of experience in data-driven marketing and led strategic involvement & application of insights for practice areas including B2B, Social Media, E-Commerce, and CRMs. Currently he is the measurement lead at Google.
Domenico Tassone, Founder of Viewthrough Measurement Consortium Domenico is an analytics consultant with 25 years of experience across agency, client, consulting and ad tech sides of digital. In 1994 he co-founded Streams, one of the first Web agencies and developers of the Lilypad analytics platform.
Dave Fimek, Lead Analytics Consultant at InfoTrust Dave works closely with InfoTrust clients to provide technical and analytic marketing services such as implementation of Google Analytics 360, development of key performance reporting, and development of unique solutions to complicated marketing problems!
Agenda: 4:30-5:00pm: Check-in, drinks & dinner 5:00-6:30pm: ITP Panel and Q&A 6:30-7:00pm: Networking
Registration: DAA Members: $5 Non-Members: $10
Start Date: 9/24/2019 4:30 PM CDT
End Date: 9/24/2019 7:00 PM CDT
Venue Name: 1871
Location:
222 W Merchandise Mart Plaza #1212
Chicago, IL United States
Organization Name: Digital Analytics Association
Contact: DAA Membership Team
Email: info@digitalanalyticsassociation.org
Phone: +1 781-876-8887
REGISTER HERE
https://www.digitalanalyticsassociation.org/ev_calendar_day.asp?date=9/24/2019&eventid=468
