An oldie but goodie:
White paper about Streams Lilypad analytics tool that I wrote back in 1996. Oddly, the industry has become search obsessed and has barely advanced with respect to post-impression and viewthrough tracking since then. DoubleClick for Agencies (DFA), Atlas and MediaPlex all measure viewthroughs; ComScore routinely provides research about this passive asynchronous behavior.
See post on the CIMA site for more information
http://www.chicagoima.org/component/jsjobs/jobposting/2155/viewjob/44
Op-Ed Contributor – Microsoft’s Creative Destruction – NYTimes.com
Interesting story about Microsoft from an insider…sour grapes or organizational behavior nightmare? Game theory at work again…
Good news: I’ll be returning to the classroom for the first time this Spring since “Marketing with Digital Media” at Columbia College way back in the mid-90s; teaching a new course that I’ve developed this time at my alma mater .
Here are the main areas that I’m planning to cover in Web Analytics: Online Marketing Measurement:
Analytics has so many definitions – depends who you ask. What do people want to see?
For online marketing professionals using Quantcast’s free benchmarking/analysis tool as well as agency/marketer clients.
Pretty good deck on one way to frame social media measurement…
Jaffer Ali, the semi-retired CEO of EVTV1, and a jovial industry colleague is usually good for some creative commentary and periodic fire-starting.
Today’s piece “Driving In The Rear-View Mirror” published in Mediapost, required a response as I completely disagreed with it.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113117
This notion is nothing new. In fact, I know it has been on the radar since the Web 1.0 days; check out the original 1997 Lilypad white paper discussing time-shifted response-behavior and measurement:
http://www.seicheanalytics.com/consulting/lilypad.html#bapm
(See Figure #C.)
