The time has come for Viewthrough.org to be folded into Tip of the Spear blog.

After many years after seeing the glaring problem with ad measurement we now have bigger fish to fry with rampant ad fraud. While clicks are loaded with fraud as a means to keep up appearances viewthroughs are very difficult to fake unless forms are being filled out and logins faked…not impossible but that veers into lead gen fraud.

That said, viewthrough is still an important measure for discerning digital marketers.