Category Archives: memes

Aaron Lynch Mystery Ends, He Passed Away

If you found this page from entering his email: aaron@thoughtcontagion.com or aaron@mcs.net heads-up. 3 years and one month later – better late than never. I just learned that Aaron Lynch the author of Thought Contagion had passed away a few years ago.

Aaron was a phycist by training but really ahead of his time with his own ideas about memetics. I was introduced to him by my old boss from Louisville-based Military Channel (the original in ’98). When I saw his site and realized he was in Chicago, I contacted him and we met up with him for dinner on one visit and staid in touch. Aaron’s work hit on alot of what anecdotally worked in various viral marketing projects that I’ve been involved with – his work was very accessible.

Aaron and I last spoke over lunch at Charlie’s Ale House in Lincoln Park, Chicago back in June 2002 after I had returned from RealMedia. It was after 9/11 and he shared some new projects with me including 1) Sexually-Transmitted Beliefs, 2) Consulting work he was doing for the CBOT or Merc Exchange and 3) A hush-hush project that involved the government.

The Coroner’s Report stated that Aaron Lunch died from an accidental overdose of painkillers . He was laid to rest in Homewood Gardens, Illinois.

Journalism: Live by the Sword…

…well, you know the rest.

Great piece by Shelly Palmer in the Jack Meyer’s Report on innuendo and rhetoric against facts in the online media world.

Several great examples of journalism and big media failing terribly to get it right – makes you wonder. Journalism and the Media are notoriously unaccountable for getting it wrong.

With the “cat out of the bag” on user-generated content, Journalism is up in arms.

Traffic and truth online are not necessarily related (really?).

Curiously, the M-word is not mentioned though. Online, the network effect of memes on reality is only becoming more powerful. With the proliferation of broadband Internet and software tools, faux news like the image of Sarah Palin with a machine gun and the viral ad (by Gatorade) of the the ballgirl leaping 1o’ straight up for a catch are only going to accelerate.

More troubling is that more recent example about Governor Palin and CNN support the notion of journalist and media biasin the Bernard Goldberg sense of the word.

Memetic Marketing & Social Media

A collection of interesting stories that I’m digesting around social media and related technologies: