Downloadable excerpt from SVASE: Digital Media: Building a Business with Social Networks

(MP3).

The Panel:

• Patrick Chanezon, API Evangelist, Google

• Jyri Engestrom, Entrepreneur, Google and Co-founder, Jaiku

• Konstantin Guericke, CEO, jaxtr and Co-founder, LinkedIn

• Ramu Yalamanchi, Founder and CEO, hi5

Moderator: Trevor Cornwell,Founder, Embarkons, Inc

MISC. NOTES:

1. Patrick from Google discussed the concept of socializing objects; people gathering around something.
   

• question later came from an engineer of how this works with object-oriented programming…(no joke).

Find opportunities using “Chain on Pain” mentioned as a helpful and applicable Guy Kawasaki-ism.

Naming…just add “ster”, e.g. Jobster, Dogster, Jaxtr, etc…

Konstantin thought it key to build value in the product, enough for people to pay for…

Jyri brought up a question that prospectice investors ask, that entrepreneurs ought to ask themselves…”What is your Unfair Advantage?”

Some prescient advertising insight offered by Ramu in the Q&A