New York Times covers “podbusting”…kind of like-hard-coding programming and advertising together.

Dario Spina of MTV says, “That’s the idea here; we want to blur the lines between the commercial breaks and the entertainment content.”

Considering this does make it harder to skip entire commercial breaks via DVR and the new Nielsen c-ratings for commercial viewership (as opposed to the legacy programming-focused approach) makes alot of sense!