Op-Ed Contributor – Microsoft’s Creative Destruction – NYTimes.com
Interesting story about Microsoft from an insider…sour grapes or organizational behavior nightmare? Game theory at work again…
Pretty good deck on one way to frame social media measurement…
Intersting run-down of the social media and viral marketing and buzz marketing hype…
Scientist: Influencer Theory Is Bogus
Shared via AddThis
Chicago, April 3, 2007 — According to a recent survey conducted by Booz Allen Hamilton, superior customer service is what separates good luxury goods and services companies from great ones. Companies known for their customer satisfaction, such as Nordstrom, Ritz-Carlton, and Lexus, use a rigorous process to instill a customer-centric philosophy in all levels of the organization, and systematically train and reward employees to focus on keeping customers happy. A customer-focused model can also translate into business success: Each customer-centric company consistently outperformed its peers, even during years when the industry as a whole suffered. Once customers have grown accustomed to high levels of service, they are often willing to pay a premium for it and tend to remain loyal to the brands that provide it.
To read the full analysis:
www.strategy-business.com/enewsarticle/enews040307
Congrats to the Centerstage team. Sun-Times News Group acquired CenterstageChicago.com, a comprehensive online repository of information about Chicago. The purchase price was not disclosed. The CenterstageChicago site, founded 10 years ago by four Northwestern University graduates, bills itself as a city guide “by Chicago, for Chicago.” The site covers everything from the city’s bars and nightclubs to local health clubs, restaurants, museums and theater.
Should be interesting to see how this competes for the local online ad dollar.
dt
Sunday is the LAST DAY to get the discounted price for ad:tech Chicago. Register online and save 20% off a Full Conference Pass. Use promo code EMCH18. Register Now!
ad:tech Chicago July 24 – 25, 2006 Sheraton ChicagoThe #1 Event for Interactive Marketing
ad:tech Chicago will be an exciting blend of keynotes, workshops and exhibitors. This is one ad:tech event you don’t want to miss. Register Now to be part of this summer’s most exciting interactive marketing event!
_________
July 24, 2006Official ad:tech After-Hours Party
Time: 7-10pmLocation: Fulton’s on the River 315 N. LaSalle Street
Member Price: 0/Non Member Price: 0
Join us for the Official ad:tech After-Hours PartySponsored by CIMA and Leapfrog Online
If you were a business student at Univeristy of Illinois at Chicago (UIC) up until recently, odds are you took Management 375 with J. Fred McLimore. If you are over 40 you may have had him at Purdue.
Simply put: the man was a rare breed of academic that had years of experience in the corporate trenches.
One of his tenets was for business students to get real hands-on management experience in business operations. He eschewed the staff specialties (marketing and finance) as a career focus and encouraged students that wanted to run businesses to start in line management. He also didn’t pull any punches and had many stories about the realities of being a business manager, ethics and the human side of being a boss.
Then there was the renown group project. There was a buzz among the students about this class for a reason. These projects were fun hands-on projects that required the students to prepare a pithy business presentation to briefly introduce classmates to the scheduled business executives that Professor McLimore had lined up to guest lecture. Students also met for coffee with the special guest in the morning of their visit for some one-on-one time in the Chancellor’s office on top floor of University Hall. My project was: Bill and Dom’s Excellent Adventure to Hyatt.
Professor McLimore’s generosity went beyond the class. He regularly invited students to his home in West Rogers Park where he shared sage career advice, and sheparded access to his own personal network of contacts and access to successful alumni.
Date: Thursday – September 21, 2006
Time: 8:00am – 2:00pm
Location: Hyatt Regency
Chicago – Regency Ballroom
Cost: Full Day – $75, Luncheon only – $55
It’s clear the worlds of Broadcast and Interactive have collided and marketers, agencies, and media companies are moving faster than ever to capitalize on this convergence. This first-annual BAC/CIMA event will explore the intersection of the broadcast and interactive platforms and its impact on consumers and content. And our featured keynote speaker will be Joe Uva, President & CEO, OMD Worldwide.
Collectively, the 2 organizations boast over 1,100+ members so this event promises to deliver a prime audience for companies wanting to increase their exposure to the Chicago advertising community.
From iMedia:
June 28, 2006 By Corey Kronengold
Tremor Network’s Jason Glickman chats about ad networks, interactive and combining behavioral and contextual targeting with video Jason Glickman is an internet advertising veteran, with a focus on emerging interactive technologies. Jason co-founded Tremor Network, Inc. and leads the direction of the company in all areas. Most recently, Jason was the co-founder of ContextualNet, Inc., a leading contextual and behavioral ad representation company. Jason was responsible for building strategic partnerships and managing the national sales team.
