Intersting run-down of the social media and viral marketing and buzz marketing hype…
Scientist: Influencer Theory Is Bogus
Shared via AddThis
Intersting run-down of the social media and viral marketing and buzz marketing hype…
Scientist: Influencer Theory Is Bogus
Shared via AddThis
Pretty interesting study on the latent impact of online advertising, particularly display: The Unconscious Processing of Web Advertising.
TwitClicks is a good URL shortening and analytics service. At free it is hard to complain too much.
However, there has been a noticeable absence of a key and unique qualitative reporting feature of TwitClicks – “Who Visited – See Best Guess”. While the domain of the traffic source shows up (Twitter, Facebook, LinkedIN even Ning show up fine) since March or April 2009 there is no more data on specific Twitter users. Previously, this worked great and revealed which users were responding to which messages – essential for understanding response and viral propagation.
A simple test was performed on a recent post on this very blog to determine the source of the problem. A TwitClicks shortened URL was posted on Twitter and functioned fine.
However, when it came to reporting the previously available user name feature TwitClicks consistently provides no data over several more tests. More specificlly, there are absolutely no user names of Twitter clickers anymore. Possibly, related to this it was determined after a referral monitoring test that Google Analytics was being used on a redirected TwitClicks page – basically in the middle between Twitter and the target landing page. While the redirect process is essential, it unclear what value the JavScript-based Google Analytics system brings in the context of TwitClicks.
With all the compeition for URL-shortners and Twitter analytics tools, it is odd that this feature was dropped at this time. Inquiries to TwitClicks have not been successful – would love to hear from other measurement-oriented folks if they are having the same experience.
I’m always interested in connecting (and reconnecting) with colleagues in the Chicago area; especially those working in the crazy field of online measurement. The other day I received an urgent request from Meetup.com, warning that the Chicago Data and Strategy Consortium meet-up was about to be canceled! So, I volunteered myself to prevent that from happening…
Why? I personally, would like to see an informal group of professionals working in this nascent field that isn’t always served by other local groups like Chicago AMA, CIMA, national groups like IAB, OPA and the more software-oriented or social/networking groups. Ideally, less drinking and more learning. Thin overhead and easy to manage…maybe even invitation-only?
Contact me and let me know what you think…we’re all busy people and all at different stages of our respective careers.
http://www.chicagoanalytics.org
Let’s say you are using Google Analytics and want to run some statistics against the Average Time Spent (why you may want to do this will be the subject of a forthcoming blog post). First, you’re naturally going to export the data into Excel since GA offers only the basics. Next, you are going to find yourself stuck and staring at one or more columns of hh:mm:ss time.
Why? Unless you convert this time format data into to integers with decimals you will not be able to analyze the data for any revealing statistics. Seems simple enough to do in Excel, just convert the time into a decimal format…but no.
Alas, I was shocked that there is no formula-level function that does essentially the opposite of the CONCATENATE function in Excel. Curiously, it is much easier to covert the decimal back to hh:mm:ss format. Thanks to the many folks that pointed me in the right direction.
The solution was using the HOUR, MINUTE and SECOND commands in Excel. It worked like this:
Pretty neat, eh? However, still haven’t found a way to do this with some kind of delimiter like a “SPLIT” in Perl.
OSS Simple Sabotage Manual OSS Simple Sabotage Manual PHILLIP MCCREVICE
Skip to page 32, Section 11: General Interference with Organisations and Production.
Like many other business professionals, I studied organizational behavior (college and B-School) this is quite damning on several levels. Should definitely be used as a teaching tool!
Thx to Jason DeFillippo…
[Reposted from 6/11/08 for your Friday Stimulation Package enjoyment.]
Some caveats if you are contemplating using the free Google Analytics tool (and free advice to the product manager). Before bringing you down, there are some positives of this tool and feature:
Pluses:
Minuses (in no particular order):
This post is subject to update…afterall Google Analytics is still in Beta!