A very individual citizen-focused look at who cares about user data when the Feds come knocking. The six-dimension scale includes: warrants, data requests, transparency reporting, has guidelines for law enforcement, frights for user privacy in US Courts and in US Congress.
Curious about what Piwik is an how you might use it? Here is the Open Analytics Summit presentation on Piwik where you can learn more about it.
Yours truly will be presenting, “Piwik: An Analytics Alternative,” a short presentation at this year’s Open Analytics Summit at the City Winery in Chicago on March 27th.
OAS is for Developers, Engineers, Data Scientists, CMOs, Data Analysts, CTOs, Architects, Brand Managers, and anyone passionate about open source technologies, big data, or data analytics. My presentation will be particularly interesting to digital marketers, enterprise technologists, Web analytics practitioners and others that are interested in a viable way to provide solid measurement while removing Google from their Web analytics stack.
If there is interest, I’ll post the presentation here as well.
Please make note that the @viewthrough_org, Twitter handle has now been replaced by @MrViewthrough…!
From their annual meeting in Pam Springs, CA, the Internet Advertising Bureau published its Defining Cross-Platform Engagement White Paper. While there are plenty of interesting metrics to be found, we’re excited to see a short and sweet definition of viewthrough. Positioned as one of the three categories, Display Viewthrough is included among behavioral metrics.
Definition: Number of Brand site visits that could have been influenced by display media within a particular look-back window.
Measureable Today: Yes, Web Analytics
While this is a small victory for the cause of viewthrough measurement, there is plenty more to do to get the word out about VT. We’d like to advise the IAB that the prior metric included in this section of their study, “Video Completion Viewthrough Rate” ought to get a different name – perhaps “Play-through?” It is bad enough that Viewthrough and Viewability, are routinely confused but this could actually obfuscate the different kinds of post-impression behavior, e.g. VT Visits, VT Conversions, etc…Also, the following metric listed, “Searched for More Information” could also use a better name – Viewthrough Site Search?
Other considerations:
Scroll down to Page 10 of the Defining Cross-Platform Engagement White Paper, to read it for yourself.
We’ve been tinkering with the open-source Piwik analytics for some-time now and are pleased to be retiring Google Analytics page tagging. Soon we’ll be moving to WordPress, so long Google!
The VMC Management
As you may have noticed, the blog has moved to a WordPress system provided by the nice people at hostmonster.com. No more will the high-value audience of yourselves be harvested from visiting this blog, data-mined by the Googleplex and retargeted. It IS possible for digital advertisers to limit the data vacuum and take control of their ad stack – yes, you can!
Not to mention the sites you visited, what you did, saw ads on (possibly clicked)
and what you searched for!
And yes, The Tip of the Spear Blog is still rocking Piwik, open-source analytics!
The Mid-America Club
200 E Randolph Drive, 80th Floor
Chicago, Illinois 60601
http://www.digitalanalyticsassociation.org/symposium2013-chicago
