Been too long since the last post but hopefully more to come!

Digital analytics and ad fraud expert Augustine Fou provides an overview of why and how to start upping your digital advertising. Especially handy is the approach to getting started with simple on/off tests in different markets.

Not perfect but excellent training wheels for harried digital marketers in need of a starting point for an experimental design approach.

See: Context, Correlation, Coincidence, Causation; and plan to spend time on the considerable wealth of articles on the Fou Analytics Practitioners blog.